Archive for June, 2010

Value Architecture: A New Marketing Framework

June 26, 2010

I’ve been reading and thinking a lot lately about the relatively new discipline of Business Design. Simply put, Business Design is the development of business models. It’s a holistic kind of architecture that takes in all of a company’s operations and seeks to create new ways of structuring the organization in order to better compete [...]

Posted in Branding and Marketing | 1 Comment »

The Yuan Unpegged

June 21, 2010

The Chinese government announced over the weekend that it will take steps to make its currency exchange rates more flexible. For the past two years, the yuan, or renminbi, has been pegged to the dollar at a fixed exchange rate. The move toward a more flexible currency regime will be gradual, as Chinese officials cautioned, [...]

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Global Brands and Comparative Advantage

June 6, 2010

I love the image above because it says so much about global brands and the global political economy. The implication is clear — Coca-Cola is a global brand that has penetrated every national market in the world, except, well, a few problematic ones. The image and its meaning suggest to us, first of all, the [...]

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