In marketing, value is usually defined as the utility that consumers derive from the consumption of a good or service. Going a step further, value resides in the package of benefits delivered by an organization to an individual through the medium of a product or service.
Of course, there is something of a tangible exchange [...]
Archive for July, 2010
Consumer Value Calculus
July 11, 2010
SEO, Google and Re-Journalism
July 4, 2010
It’s an old truism of the web that content is king. By content, of course, we mean the textual narrative of a web site, including product descriptions, company information and, of course, articles. The fundamental assumption of the web, dating back to its inception, is that a web page is first and foremost an information [...]
Micro-Presentations
Download a free micro-presentation from me. Click the image to download the pdf file.
Private Label Has Changed: The Old Store Brand is Now the New Exclusive Brand.
Recommended Reading
Good Books I've Read Lately
Making Innovation Work: How to Manage It, Measure It, and Profit from It by Tony Davila, Marc J. Epstein and Robert Shelton. Wharton School Publishing (2005). Available from Amazon.com.
The Predator State: How Conservatives Abandoned the Free Market and Why Liberals Should Too by James K. Galbraith. Free Press (2009). Available from Amazon.com.
The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business by Jerry Wind, Colin Crook and Robert Gunther. Wharton School Publishing (2004). Available from Amazon.com.
HBR News- IT in the Age of the Empowered Employee September 3, 2010Incremental innovation and process improvements have always come from those closest to the problem. It's the basis of kaizen, a... […]Ted Schadler
- IT in the Age of the Empowered Employee September 3, 2010
- McKinsey Quarterly
- Balancing wealth and the public good: An interview September 2, 2010Waleed Al Mokarrab Al Muhairi discusses Mubadala's double bottom line, bridging investment and development. Read more on the McKinsey Quarterly > Topics: Corporate Finance Interviews Middle East […]
- Balancing wealth and the public good: An interview September 2, 2010
- MarketingPower
- social_media_ethical_dilemmas September 4, 2010Title: Social Media Ethics Shades of Gray: GhostTweeting and other Dilemmas Description: Are there shades of gray when it comes to ethical behavior in social media? While companies and brands are still figuring it out, it’s becoming increasingly clear that it is an issue that can’t be ignored Content Tag Keywords: ethics, social media ethics, brands, ghostwr […]
- social_media_ethical_dilemmas September 4, 2010