Eric Kingsbury Business, Innovation, Marketing, Strategy and More.

Since Steve Jobs announced his resignation as CEO of Apple, the web has been full of tributes to the tech icon. Given his health issues, many of the tributes read like obituaries, but it’s understandable. If his health weren’t failing, he’d still be running the company.
As a life-long Apple user and creative professional, I [...]

Growth is just another word for change. This fact rings true for both organizations and for us as individual professionals/human beings. If we seek growth, we must be prepared to adjust to changes in the external environment. We must be prepared to change, which means we must be prepared to make tough decisions and suffer a little pain here and there.

In marketing, value is usually defined as the utility that consumers derive from the consumption of a good or service. Going a step further, value resides in the package of benefits delivered by an organization to an individual through the medium of a product or service.
Of course, there is something of a tangible exchange [...]