Thoughts on Brand Strategy
Brand Strategy
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Micro-Presentations
Download a free micro-presentation from me. Click the image to download the pdf file.
Private Label Has Changed: The Old Store Brand is Now the New Exclusive Brand.
Recommended Reading
Good Books I've Read Lately
Making Innovation Work: How to Manage It, Measure It, and Profit from It by Tony Davila, Marc J. Epstein and Robert Shelton. Wharton School Publishing (2005). Available from Amazon.com.
The Predator State: How Conservatives Abandoned the Free Market and Why Liberals Should Too by James K. Galbraith. Free Press (2009). Available from Amazon.com.
The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business by Jerry Wind, Colin Crook and Robert Gunther. Wharton School Publishing (2004). Available from Amazon.com.
HBR News- Is "Command and Collaborate" the New Leadership Model? February 3, 2012The theme at Davos this year was "The Great Transformation: Shaping New Models." One of the models up for discussion... […]Herminia Ibarra
- Is "Command and Collaborate" the New Leadership Model? February 3, 2012
- McKinsey Quarterly
- What's in store for China in 2012? February 3, 2012Despite food price inflation and a stagnant housing market, China should maintain a rapid rate of growth. Read more on the McKinsey Quarterly > Topics: Asia-Pacific China Economic Studies […]
- What's in store for China in 2012? February 3, 2012
- MarketingPower
- walmart_labs January 30, 2012Title: Wal-Mart Redefines Mobile, Social Customer Experience With @Walmart Labs Description: Wal-Mart Stores Inc. is working to capitalize on the mobile shopping revolution with the launch of @WalmartLabs, a business unit focused on exploring mobile, social and e-commerce innovations. Content Tag Keywords: Wal-Mart, @WalmartLabs, e-commerce, digital marketin […]
- walmart_labs January 30, 2012