http://erickingsbury.com/branding-and-marketing/consumer-value-calculus/ Business, Innovation, Marketing, Strategy and More. Wed, 16 Feb 2011 03:39:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://erickingsbury.com/branding-and-marketing/consumer-value-calculus/comment-page-1/#comment-5 CNA Training Thu, 15 Jul 2010 15:46:49 +0000 http://erickingsbury.com/?p=403#comment-5 My cousin recommended this blog and she was totally right keep up the fantastic work! My cousin recommended this blog and she was totally right keep up the fantastic work!

]]> http://erickingsbury.com/branding-and-marketing/consumer-value-calculus/comment-page-1/#comment-4 Shan Mon, 12 Jul 2010 17:25:42 +0000 http://erickingsbury.com/?p=403#comment-4 You know, there's even more to it than all that. Research on happiness tends to indicate that we (humans, that is) tend to be poor predictors of how happy an expected future event will make us, and (if I remember correctly) we tend to err on the high side. This sets the bar artificially high vis-a-vis the value calculus. You know, there’s even more to it than all that. Research on happiness tends to indicate that we (humans, that is) tend to be poor predictors of how happy an expected future event will make us, and (if I remember correctly) we tend to err on the high side. This sets the bar artificially high vis-a-vis the value calculus.

]]>