Branding and Marketing

Consumer Value Calculus

Posted by Eric on July 11, 2010 at 10:23 pm

In marketing, value is usually defined as the utility that consumers derive from the consumption of a good or service. Going a step further, value resides in the package of benefits delivered by an organization to an individual through the medium of a product or service.
Of course, there is something of a tangible exchange [...]

SEO, Google and Re-Journalism

Posted by Eric on July 4, 2010 at 7:57 pm

It’s an old truism of the web that content is king. By content, of course, we mean the textual narrative of a web site, including product descriptions, company information and, of course, articles. The fundamental assumption of the web, dating back to its inception, is that a web page is first and foremost an information [...]

Value Architecture: A New Marketing Framework

Posted by Eric on June 26, 2010 at 12:39 am

I’ve been reading and thinking a lot lately about the relatively new discipline of Business Design. Simply put, Business Design is the development of business models. It’s a holistic kind of architecture that takes in all of a company’s operations and seeks to create new ways of structuring the organization in order to better compete [...]