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	<title>Eric Kingsbury &#187; Product Development</title>
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		<title>Consumer Value Calculus</title>
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		<pubDate>Sun, 11 Jul 2010 22:23:37 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
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		<description><![CDATA[In marketing, value is usually defined as the utility that consumers derive from the consumption of a good or service. Going a step further, value resides in the package of benefits delivered by an organization to an individual through the medium of a product or service. 
Of course, there is something of a tangible exchange [...]]]></description>
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