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	<title>Eric Kingsbury</title>
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	<description>Business, Innovation, Marketing, Strategy and More.</description>
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		<title>Consumer Value Calculus</title>
		<link>http://erickingsbury.com/branding-and-marketing/consumer-value-calculus/</link>
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		<pubDate>Sun, 11 Jul 2010 22:23:37 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Branding and Marketing]]></category>
		<category><![CDATA[Product Development]]></category>

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		<description><![CDATA[In marketing, value is usually defined as the utility that consumers derive from the consumption of a good or service. Going a step further, value resides in the package of benefits delivered by an organization to an individual through the medium of a product or service. 
Of course, there is something of a tangible exchange [...]]]></description>
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		<title>SEO, Google and Re-Journalism</title>
		<link>http://erickingsbury.com/branding-and-marketing/seo-google-and-re-journalism/</link>
		<comments>http://erickingsbury.com/branding-and-marketing/seo-google-and-re-journalism/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 19:57:26 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Branding and Marketing]]></category>

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		<description><![CDATA[It&#8217;s an old truism of the web that content is king. By content, of course, we mean the textual narrative of a web site, including product descriptions, company information and, of course, articles. The fundamental assumption of the web, dating back to its inception, is that a web page is first and foremost an information [...]]]></description>
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		<title>Value Architecture: A New Marketing Framework</title>
		<link>http://erickingsbury.com/branding-and-marketing/value-architecture-a-new-marketing-framework/</link>
		<comments>http://erickingsbury.com/branding-and-marketing/value-architecture-a-new-marketing-framework/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 00:39:21 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Branding and Marketing]]></category>

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		<description><![CDATA[
I&#8217;ve been reading and thinking a lot lately about the relatively new discipline of Business Design. Simply put, Business Design is the development of business models. It&#8217;s a holistic kind of architecture that takes in all of a company&#8217;s operations and seeks to create new ways of structuring the organization in order to better compete [...]]]></description>
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