Here are some examples of my brand development work.
Under construction. Please bear with me!
Brand Development
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Micro-Presentations
Download a free micro-presentation from me. Click the image to download the pdf file.
Private Label Has Changed: The Old Store Brand is Now the New Exclusive Brand.
Recommended Reading
Good Books I've Read Lately
Making Innovation Work: How to Manage It, Measure It, and Profit from It by Tony Davila, Marc J. Epstein and Robert Shelton. Wharton School Publishing (2005). Available from Amazon.com.
The Predator State: How Conservatives Abandoned the Free Market and Why Liberals Should Too by James K. Galbraith. Free Press (2009). Available from Amazon.com.
The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business by Jerry Wind, Colin Crook and Robert Gunther. Wharton School Publishing (2004). Available from Amazon.com.
HBR News- Boringness: The Secret to Great Leadership May 18, 2012Until recently, I hadn't really known any great leaders. As a writer, the highest-ranking people I deal with are editors,... […]Joel Stein
- Boringness: The Secret to Great Leadership May 18, 2012
- McKinsey Quarterly
- Measuring marketing’s worth May 18, 2012You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks. Read more on the McKinsey Quarterly > Topics: Marketing […]
- Measuring marketing’s worth May 18, 2012
- MarketingPower
- febreze-breathe-happy May 18, 2012Title: Campaign Corner: Febreze Breathe Happy Description: They’ve been hard to miss—those TV commercials that chronicle presumably unsuspecting consumers being blindfolded and dropped off in unkempt, garbage-filled rooms that appear to be brimming with vile odors. Content Tag Keywords: Febreze, campaign corner, breathe happy, regular people, ordinary people […]
- febreze-breathe-happy May 18, 2012