Here are quick links to some of my Product Development related posts:
Product Development
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Micro-Presentations
Download a free micro-presentation from me. Click the image to download the pdf file.
Private Label Has Changed: The Old Store Brand is Now the New Exclusive Brand.
Recommended Reading
Good Books I've Read Lately
Making Innovation Work: How to Manage It, Measure It, and Profit from It by Tony Davila, Marc J. Epstein and Robert Shelton. Wharton School Publishing (2005). Available from Amazon.com.
The Predator State: How Conservatives Abandoned the Free Market and Why Liberals Should Too by James K. Galbraith. Free Press (2009). Available from Amazon.com.
The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business by Jerry Wind, Colin Crook and Robert Gunther. Wharton School Publishing (2004). Available from Amazon.com.
HBR News- Boringness: The Secret to Great Leadership May 18, 2012Until recently, I hadn't really known any great leaders. As a writer, the highest-ranking people I deal with are editors,... […]Joel Stein
- Boringness: The Secret to Great Leadership May 18, 2012
- McKinsey Quarterly
- Measuring marketing’s worth May 18, 2012You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks. Read more on the McKinsey Quarterly > Topics: Marketing […]
- Measuring marketing’s worth May 18, 2012
- MarketingPower
- febreze-breathe-happy May 18, 2012Title: Campaign Corner: Febreze Breathe Happy Description: They’ve been hard to miss—those TV commercials that chronicle presumably unsuspecting consumers being blindfolded and dropped off in unkempt, garbage-filled rooms that appear to be brimming with vile odors. Content Tag Keywords: Febreze, campaign corner, breathe happy, regular people, ordinary people […]
- febreze-breathe-happy May 18, 2012
I need help. I just learned, through a deal that never got done with Edison Nation, that I do not have the patent protection on my product that I need. They contacted me because they were interested in taking over my product and featuring it in their PBS broadcast, Everyday Edisons. However, when the lack of protection was there, despite the credibility I have established with Major League Baseball teams (12 have my product in spring training), College and High School programs and Travel baseball and softball teams across the country. The product is also very popular among hitting facilities nationwide. The folks at Edison suggested I put all my stock in a Branding push, since the patent protection is suspect. I would appreciate any feedback you could offer. I have had endorsement offers from many, including Cal Ripken, Jr., which I couldn’t fund. i am still a High School baseball coach and Special Eductation teacher. I look forward to hearing back from you.
Sean Hanifee
Also, visit http://www.youtube.com/user/baseballance to view my product being used with MLB players and coaches.